Associate Marketing Manager

Location: Vaughan - Concord, ON, Canada
Date Posted: 08-28-2017
Join a BIG company with a small company feel!
Our client, a national leader in paint and DIY products, is seeking an experienced Associate Marketing Manager to join their Team.

Associate Marketing Manager
Concord, ON - Full-time, permanent opportunity 

The Associate Marketing Manager leads the execution of innovative marketing and communications programs to support growth within key market segments. The main objective of this role is to continually enhance brand image, increase brand awareness and consideration. The desired candidate has a well-rounded marketing background and has a deep passion for colour and design. Strong communication skills are essential to engage and inspire the internal cross-functional teams as well as with customers.
What you'll be doing:
Marketing Campaigns: Work closely with Marketing Manager to develop and execute marketing campaigns that increase brand and store preference within target segments. Develop 360 degree programs including traditional and digital media, PR, in-store communication and merchandising. 
Colour and Design: Work with the colour team and specification reps to develop innovative strategies and communication tactics to enhance the perception of the brand amongst Architects, Designers and Specifiers. Develop colour collateral, set-up events and trade shows and act as brand ambassador in front of professionals and key customers
Communication: Lead communication strategy with key targets. Prepare internal and external communication packages.
Partnership Marketing: Manage corporate partnerships between corporate partners. Develop communication and promotional plans, implement targeted marketing campaigns and lead development of creative executions.  
Relationship Management: Build and maintain strong working relationships with multiple internal stakeholders and support teams. Manage relationships with external agencies (creative agency, PR, Media purchasing).
Brand Planning: Support the delivery/execution of the segment marketing plan. Develop and track activity calendar and participate in annual planning process.
Shopper Insight: Together with the Consumer Insights team, identify insights that will unlock future growth and participate in brand research projects
Project Management: Actively drive projects from start to finish, develop timelines for critical projects, track status and effectively communicate progress with business leads.  
Business Acumen: Assist in setting objectives and performance benchmarks for campaigns, analyse sales data to spot trends and track programs versus stated goals. Manage and track marketing budget and lead PO creation and approval process
What you bring: 
  • 3-5 years marketing experience
  • Passion and curiosity for marketing, colour, and design 
  • Excellent project management and creative problem solving skills 
  • Highly motivated, creatively minded marketing professional 
  • Superior communication and presentation skills 
  • Creativity, communication skills and a passion for colour and design
  • Understand the importance of results driven marketing and the ability to build strong relationships with internal stakeholders and key customer targets
  • Ability to think strategically and have the ability to work autonomously and collaboratively within teamsBilingual in French and English an asset 
  • Bachelor’s and/or college diploma/degree in marketing or related field
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